The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of traditional marketing and business for ages. Recently, it appears to me that the topic of funnels being used in Internet business is popping up everywhere on the web.
The reality is that people are eager to learn more about this marketing concept and how they can use it to enhance their online business marketing efforts. Continue reading to learn more about the sales funnel to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. For this marketing concept using the term funnel is to visually and describe the process of selling from beginning to its conclusion. The funnel is an easy comparison since it permits potential customers to be "Unqualified potential customers" on the top and more narrow opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
These are what we call "unqualified prospects" at the top or entry of the funnel. These are the people who might need your services or products, but have not been contacted by you before. After a series of sales calls and offers you've contacted people who have bought your product or services.
The effectiveness of a lead generation funnel is due to its ability to track the activities of your customers throughout the sales process. It's possible to forecast the potential number of customers through the sales funnel, by being aware of the number of prospects who are qualified throughout the process.
The sales funnel allows you to identify the areas where your sales strategy is not working and where it is succeeding. It also helps to determine if your marketing campaign is not reaching the right customers. This information will help you determine where your focus should be and how to keep sales at the right amount. It's used to measure and control the process of selling of clients.
The Front - End or Sales Funnel The top
Your top sales funnel is your most active and crucial part of your sales process. It requires constant testing. There is no limit of front-end concepts. Your imagination and your resources are your only limits.
The primary goal of the front-end will be to draw in prospective customers and turn these buyers into buyers through the sales funnel.
When a potential customer decides to sign up for your offering, they are "qualified". This is the point of the sales funnel that the potential customer or "Unqualified Prospect" becomes a qualified lead due to an action they have the potential to purchase your product or service.
To make your front-end effective, you need to drive targeted traffic towards your website, blog or squeeze page blog. The most efficient methods and resources for doing this include articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, forums, blogging as well as content marketing.
There are many methods to "qualify" an "unqualified prospect. One of the more effective is the use of a squeeze page where you can provide something valuable relevant to your service or product that folks can get for free or drastically reduced price in exchange for their name and email. Products offered include newsletters as well video ebooks, eBooks, email courses and related reports.
We can see that the front end is where people are attracted to your sales funnel. What do you think of the back-end?
The Back-End or Bottom of The Funnel
The back-end, or bottom, of the sales funnel are where the major sales and profits occur. This area usually includes the most costly products. They are generally appropriate to the same market however they are delivered in a different format, such as audio, video, live interaction or private consultation.
The primary distinction between the front-end service and the back end is the kind of service or cost of the client.
It's true that only one percent, or 1-2% of the overall number of folks entering into your front - end, will be at the back end. That's alright, due to the fact that this particular small percentage will invest more money.
It is evident that, while front end products and services may cost under $100, back-end products and services typically cost in the hundreds or thousands. The bottom or back-end of your sales funnel is the primary source of income for an Internet business. This is also the most reliable part of the selling process.
As I said earlier the sales funnel can be customizable as much as your imagination and resources allow.
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