Solely four movies that have been marketed throughout final 12 months’s Tremendous Bowl have been launched
It’s that time again. The NFL season is almost over, which means the Super Bowl is just around the corner. Despite a complicated and chaotic year, the NFL managed to get through all 16 regular season games and the playoffs, reaching the big game that will be played on February 7th. That usually means lots of ads for Hollywood’s greatest films and television shows, although that may change this year given the uncertain state of the industry. And, amazingly, only four of the films that were advertised during last year’s Super Bowl have been released, with many others still waiting to be released.
The cost of a 30-second ad slot during Super Bowl LIV, in which the Kansas City Chiefs defeated the San Francisco 49ers, is believed to be around $ 5.6 million. Many films were advertised during the game, and the studios were hoping to turn that advertising money into box office money. And yet only The Invisible Man, Disney’s live-action Mulan, Sonic the Hedgehog, and The Spongebob Movie: Sponge on the Run were released just under a year later. And SpongeBob is even some kind of technique, as the film debuted on Netflix internationally and in cinemas in Canada. There will be a streaming release on CBS All Access, soon Paramount +, later this year in the US. Bill & Ted Face the Music had a Super Bowl presence with a Walmart promotional and social teaser, but no official footage or TV commercial was released during the game.
Other massive blockbusters like No Time to Die, Top Gun: Maverick, Marvel’s Black Widow, F9 also known as Fast & Furious 9, Minions: The Rise of Gru and A Quiet Place Part II were all promoted during the Super Bowl in 2020 of them have since been delayed several times from their respective studios. In the month after last year’s Super Bowl, the world fell apart. Health and safety concerns were a priority worldwide, which is why cinemas closed their doors for months. Even now the industry is struggling to get back on its feet as the box office is more or less life sustaining.
In essence, it means that the millions of dollars spent on these ads were wasted. Ads like these are only good if they have an impact on public awareness. With many of these movies coming out much later in 2021, these Super Bowl commercials are nothing but a distant memory for the average moviegoer.
No Time to Die, Daniel Craig’s last James Bond film, was due out in April but has been postponed until October 8th of this year. Top Gun: Maverick is positioned as a summer blockbuster, with the sequel to Tom Cruise envisaging a July 2nd release. Minions: The Rise of Gru is set for the same date. But these are on potentially shaky ground with all of the recent release date changes. Black Widow, the long-awaited solo film for Scarlett Johansson’s Marvel heroes, was ultimately postponed for a full year, currently set for May 7th. This date does not seem to be certain at the moment either. The same goes for F9, which is also scheduled for May and arrives on the 21st. A Quiet Place Part II was recently pushed back from April to September 17th.
Whether the studios will decide for this year’s Super Bowl remains to be seen. It seems like a huge gamble, but it could pay off for major streaming releases like Godzilla vs. Kong or Mortal Kombat. Netflix could also use the game to get eyeballs on the upcoming list. Or maybe, just maybe, we see a few commercials for the same movies two years in a row. Super Bowl LV will air on February 7th on CBS.
Topics: Super Bowl