Taylor Swift of Utah Theme Park is more and more suing over model
Evermore, a fantasy amusement park in Pleasant Grove, Utah, is suing Taylor Swift for trademark infringement over her latest album of the same name. According to court documents viewed by Pitchfork, the lawsuit seeks millions in damages plus all legal fees and claims that the publication of Swift’s records led to confused guests and adversely affected the park’s searchability on Google. Plaintiffs also allege that Swift’s release violated the park’s merchandise designs and album covers for their original soundtracks.
The lawsuit was filed in a U.S. District Court in Utah on February 2. Following the announcement of the release of evermore (which came December 10, 2020), guests as the park’s director asked if the Evermore album was the result of a collaboration between Evermore and Taylor Swift or some other type of relationship the human resources said in court documents . The suit also includes photos of parking goods that Swift allegedly infringed on their trademarks.
Swift’s team denied the allegations in a letter filed in court, calling the lawsuit “unfounded.” “Simply put, the Swift parties did not harm your client’s brand,” the letter reads. “It is inconceivable that there could be any confusion between your client’s theme park and related products and Ms. Swift’s music and related products.” The letter also notes that Evermore Park’s sales of items such as “tiny dragon eggs, guild plasters, and a tiny dragon mount” are inconsistent with the products sold on the Swift website. The artist team declined Evermore Park’s request to “stop and get away from it [the] Use of the EVERMORE brand. “
Pitchfork has contacted Taylor Swift representatives for additional comments.